Vietnamese Lash Brand Attracted Hundreds of Lash Artists at Cosmoprof Asia 2025
At Cosmoprof Asia 2025, one question kept circulating among beauty professionals: Why were so many lash artists gathering at a Vietnamese lash extensions booth? This year, Lii Lash quickly became one of the most visited destinations in the entire Beauty Salon & Spa section—attracting hundreds of artists eager to touch, test, and experience our signature matte black cashmere lashes, flat lashes, and advanced pro-grade lash supplies. What unfolded in Hong Kong wasn’t just impressive foot traffic; it marked a breakthrough moment for Vietnamese lash manufacturing, stepping confidently onto the global stage.
Vietnam’s First Lash Brand Makes Its International Debut
Cosmoprof Asia is one of the world’s largest and most prestigious beauty exhibitions, attracting thousands of brands, distributors, and professionals from across the globe. In 2025, Lii Lash proudly made its international debut as a Vietnamese lash extensions supplier, immediately drawing attention in a highly competitive environment.
From the moment the exhibition doors opened, hundreds of lash artists, salon owners, and beauty professionals visited our booth to explore what made our products unique. Many were curious — why was a Vietnamese brand generating so much interest on such a global stage? The answer quickly became clear: Lii Lash’s dedication to quality, innovation, and artistry resonated instantly with the international lash community.
This debut showcased our signature lashes and pre- & after-care products — from matte black cashmere lashes and innovative Liigos lash designs for enhanced retention to deep-cleansing and fully prepared treatment solutions — while also highlighting Vietnam’s emergence as a serious player in the professional lash industry.
Lash Extension Product Trends: What Professionals Look For at Cosmoprof Asia 2025
Cosmoprof Asia attracts lash extension entrepreneurs and professional artists from around the world, including many from the U.S. and Canada. These professionals seek matte-coated lashes, super-soft lashes for a natural “clean girl” look, wispy premade fans, and flat lashes for bold volume and eyeliner effects. They also look for innovative products that differentiate brands in a competitive market, along with pre- and after-care solutions to enhance the professionalism of the lash application process.
At exhibitions like Cosmoprof, lash artists and salon owners are not just looking for products—they value consistency, innovation, and reliable suppliers who understand their professional needs. High-quality materials, advanced lash designs, and the chance to test products firsthand are essential for brand recognition.
Entering this competitive market is especially challenging for new brands, particularly from emerging markets like Vietnam, which compete against established suppliers from China, Korea, and Europe. To stand out, a new brand must combine innovative products, professional presentation, and a compelling brand story—all crucial for capturing the attention of discerning lash artists.
What Made Lii Lash Stand Out at Cosmoprof Asia 2025
Lii Lash’s success at Cosmoprof Asia 2025 came from exceptional product quality, innovative lash designs, and a hands-on booth experience that impressed lash artists worldwide.
High-Quality Lash Products Designed for Professionals
At Cosmoprof Asia 2025, Lii Lash captured the attention of hundreds of lash artists with its diverse and meticulously curated product range:
- Cashmere Silk Lashes – 90% matte with a suede-like black finish, delivering an ultra-soft, natural “clean girl” look. Advanced Peeling Technology removes toxic gloss coatings for safe, perfect matte adhesion.
- Liigos Black Lashes – Ultra-precise 2 mm micro-grooves and Lego-inspired bases crafted with Plasma-Cutting Technology enhance glue absorption and lash adhesion. Provides 35% longer retention and 15% lighter weight for comfortable, long-lasting wear.
- Matte Brown Collection – Dense, full matte finish; ultra-soft, ultra-lightweight lashes in 13 versatile shades for an anti-reflective, natural effect.
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Wispy Fans, Pre-Made Fans, and Flat / Ellipse Lashes – Offer creative versatility for all lash styles. Fully customizable in curl, length, and thickness to meet professional artists’ needs.
Every product reflects Lii Lash’s commitment to combining technology and craftsmanship, with a strict 12-step QA & QC process ensuring consistent diameter, curl, and length — delivering professional-grade lashes that artists can trust.
From Vietnam: Skilled Craftsmanship and Tradition in Every Lash
Vietnam has a centuries-old tradition of silk weaving, celebrated for precision, attention to detail, and artisanal skill. Lii Lash draws on this legacy, combining generations of craftsmanship with premium fiber materials and modern lash technology to create lashes that are both beautiful and professional-grade.
At Cosmoprof Asia 2025, international lash artists experienced products that reflect the authentic artistry of Vietnam, standing out in a market dominated by China, Korea, and Europe. From consistent diameter and curl to advanced base designs, every lash impressed visitors and built trust and credibility.
By showcasing Vietnam’s skilled craftsmanship, Lii Lash drew hundreds of lash artists to the booth, eager to test a brand that combines tradition with innovation.
Hands-On Testing: Experience Lii Quality Through Live Sampling
At Cosmoprof Asia 2025, Lii Lash turned its booth into an interactive experience, inviting lash artists to touch, feel, and test products. They could evaluate stability, softness, and consistency, confirming the superior quality that sets Lii Lash apart.
By trying Cashmere Silk, Liigos Black, Flat, and Ellipse lashes firsthand, visitors gained immediate confidence in the brand. Real-time feedback highlighted the reliability and precision that professional artists worldwide expect from Lii Lash.
A Booth Designed for True Lash Artists
At Cosmoprof Asia 2025, Lii Lash created a booth experience tailored for professional eyelash extension artists, featuring dedicated display areas for individual lashes and care products, practice tables, and clear signage highlighted with the brand’s striking wild mint color. Every element was designed to emphasize product quality, innovation, and practicality, providing a professional environment for visitors to explore and learn.
The interactive setup ensured that artists could experience the superior quality of Lii Lash products firsthand while gaining a clear understanding of the brand’s commitment to excellence, precision, and professionalism.
Lash Artists’ Top Picks from the Lii Lash Booth
At Cosmoprof Asia 2025, hundreds of professional lash artists visited the Lii Lash booth, sharing feedback that highlighted why the brand stood out:
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Softness & Lightweight Feel – Ultra-soft, lightweight lashes made applications smoother and more comfortable for clients.
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Super Dark Matte Finish – Deep matte black lashes delivered a natural yet striking effect, perfect for versatile lash styles.
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Reliable Curl Retention – Our high-quality materials ensure lashes maintain consistent curls for over a year, ensuring flawless results and long-lasting client satisfaction.
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Professional, Eco-Friendly Packaging – Sleek, organized, and functional paper packaging designed for easy use by artists, while also supporting sustainability.
This feedback demonstrates that Lii Lash not only meets professional standards but also delivers what lash artists value most: quality, consistency, innovation, and usability — the very factors that made the booth irresistible.
Conclusion: A Breakthrough Start
Lii Lash’s debut at Cosmoprof Asia 2025 marked a major milestone for a Vietnamese lash brand on the global stage. With hundreds of products on display, the booth drew hundreds of professional visitors from around the world, creating a memorable and impactful launch.
This success sets the stage for expanded international distribution, exciting product innovations, and stronger partnerships with lash professionals worldwide. For lash artists and salon owners eager to experience the same quality, consistency, and professional-grade lashes, now is the perfect time to explore Lii Lash’s full collection and connect with the brand.
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To purchase lash products, check out our website or contact us via
Gmail: info@liilash.com
Website: https://liilash.com/
Instagram: Liilash_house
Online order link: Alibaba
WhatsApp: 84915993003
