At Lii Lash, creativity knows no limits — and stereotypes have no place. Driven by bold innovation and an ongoing pursuit of radical beauty, we proudly unveil a new chapter in lash artistry. This summer, Lii Lash invites you to experience the vibrant essence of Hoi An, the timeless charm of Vietnam’s ancient town—not through travel but through the touch of premium lashes from our Hoi An Elite Lashes Collection. 

More than lashes — this is an invitation to wear heritage invisibility.

Unprecedented Eyelash Inspiration: Where Artistic Culture Breathes in Every Crafted Detail

At Lii Lash, every product pursues meaningful, artistic beauty — deeply rooted in our pride in cultural heritage. Our previous matte brown eyelash collection became a quiet tribute to this ethos, with its hidden coffee bean motif and embossed sun design on every row — subtle symbols of our homeland’s story. Originating from Vietnam’s fertile highlands, known for cultivating some of the world’s richest coffee crops, we captured that essence. We infused it into each tray of our premium brown lashes — a blend of artistry and origin.

Now, with our Hoi An Eyelash Collection, we continue this legacy. Still adorned with iconic coffee-inspired packaging, this collection goes further: it brings Vietnam’s national soul into the lashes themselves. Our inspiration was drawn from the ancient town of Hoi An—a Vietnamese treasure known for its rich traditional imprint, with serene beauty and nostalgic charm.

We stood in awe before a breathtaking Hoi An sunset. The final orange rays of the sun slipped through tiled rooftops and red wooden doors of timeworn, yellow French-colonial houses, flickering across the purple bougainvillea and iconic multicolored lanterns lining the streets. In that golden moment, we were deeply moved—to capture not just a view, but the soul of this place and translate it into something bold and wearable.

Hoi An sunset became Lii’s muse, and from it, four lash shades were born: Faded Mahogany, Wild Dune, Cocoa Plum, and Burnt Brick. Each color reflects the textures, tones, and deep emotion of Hoi An—miniaturized into our expertly crafted lash extensions.

But why Hoi An? What makes this ancient town the heart of Lii Lash’s newest inspiration? 

Beyond its nostalgic beauty, Hoi An is also the cradle of Vietnam’s traditional silk weaving — a legacy of meticulous craftsmanship. It’s this very spirit that echoes through the work of artisans at Lii House, where PBT fibers are delicately processed to create eyelash trays that meet the highest quality standards.

Through this collection, we bring the elegance of Vietnamese weaving craft into everyday beauty, transforming lashes into a new form of cultural expression. Like threads woven into silk, these lashes now unite beauty lovers across the world — forming a shared heritage of artistry, innovation, and connection.

A Seasonal Symphony: One Collection, Four On-Trend Lash Shades

Why do we continue to explore the depth of artistry in this category — season after season? At Lii Lash, we see black lashes as timeless and iconic. But brown lashes? They’re the heartbeat of our creativity — a canvas for innovation and expression.

We invest in continuous research and development, blending custom fiber shades to stay ahead of trends — and often, to set them. Each new color is crafted to transform a routine lash appointment into a creative, memorable experience for every lash professional.

Our four new matte brown lash shades are a testament to this vision. Made from premium PBT raw fibers under strict quality control, each lash is fully opaque — eliminating shine and reflection for a natural, plastic-free finish. This is especially essential in the summer and autumn months, when sunlight can bounce off overly glossy lashes, casting unwanted shadows around the eyes and dulling the client’s overall look.

Each tray features ultra-soft, ultra-light lashes with perfectly stable curls — no twists, no knots — ensuring seamless application. With approximately 13,000 lashes per tray, this dense, high-capacity format maximizes both efficiency and value, allowing artists to serve more clients while maintaining consistent quality and artistry.

Faded Mahogany, Wild Dune, Cocoa Plum, and Burnt Brick — three matte brown lashes and one unique matte tone — each inspired by the irresistible beauty of Hoi An’s sunset hues.

This collection is a crystallization of color and culture, capturing the warm orange of late afternoon light, the golden yellow of timeworn French colonial walls, the deep red of traditional silk house doors, and the soft violet woven through lantern-lit streets. These shades are not only on-trend but also evoke a sense of luxury, mystery, and quiet elegance.

Designed to complement all eye shapes and skin tones, this versatile palette offers lash artists and beauty salons the season’s most striking and wearable options — a seamless blend of cultural depth and creative edge.

Ideal for Mega Volume and Volume sets, the Hoi An Collection is expertly designed to work seamlessly with all fanning techniques — offering lash artists maximum control and creativity.

Now available in a wide range of options for versatile styling:

• Lengths: 4mm–25mm

• Curls: J, B, C, CC, D, DD, L, M, V, LC, L+

• Thicknesses: 0.03–0.10 mm

Whether you're creating soft, natural looks or bold, high-drama sets, this collection provides the flexibility and precision needed for every lash vision.

Ready to explore them all? Your journey into Hoi An-inspired lash artistry begins now.

Visit our website or reach out to request a sample — and experience the quality firsthand.