How to start a Lash Business: From Passion to Profit

lash extension application in a potential lash business model. A skilled technician delicately enhances lashes, illustrating precision and expertise in the beauty industry

Are you a beauty professional or a lash artist, or are you just simply passionate about beauty and looking for a lucrative business opportunity? Starting your own lash business might be the perfect venture for you. The eyelash extension industry has been booming as never before in recent years, with a growing demand for these beauty enhancements.

But starting a business can be challenging without a trusty guide. You might feel overwhelmed by this long, hard journey and stressed out, which is why this blog is here to be your savior. In this blog post, we will guide you through the process of starting your own lash business, equipping you well to tap into this exciting market.


Understanding the Lash Industry

The beauty industry as a whole has experienced significant growth, and the lash industry is no exception. The demand for eyelash extensions has evolved over the years. What was once considered a luxury reserved for special occasions has now become a mainstream beauty trend. People are now increasingly seeking longer, fuller lashes to enhance their natural beauty. This growing interest means there's a big demand for lash technicians and products.

To kickstart your business journey, here's a simple guideline outlining essential steps:

  1. Research and plan
  2. Choose your products and services
  3. Develop a business plan
  4. Find reliable suppliers
  5. Set up your workspace
  6. Establish pricing
  7. Register your business
  8. Provide excellent customer service
  9. Engage in marketing and promotion
  10. Manage operations effectively


Research and Planning

Starting your own lash business can be an exciting and rewarding venture. However, before diving in, it's important to go through a research and planning phase to set yourself up for success.

Within the lash business, there are various opportunities and niches to explore. You can choose to offer lash extension services, sell lash products, or even open a lash retail store. Each niche has its own unique advantages and considerations, so it's essential to research and identify which area aligns best with your goals and expertise.

This phase involves understanding your target audience, competitors, and market gaps, as well as making important decisions about your niche and creating a solid business plan. Here's a few suggestion for your research

When researching your target audience, ask:

  • What kind of lash styles or services are they interested in?
  • What features or benefits do they look for in lash products?
  • How much are they willing to spend on lash services or products?
  • Are there any problems with current lash options that they’d like solved?

When researching your competitors, ask:

  • What types of lashes do they offer (lash extension, or lash kit, do they also sell lash accessories and tools?
  • How much do they charge for a full set and infills?
  • What sets their products apart? What's their unique selling proposition?

Choosing your niche

There are various options to consider, such as classic lashes, volume lashes, lash lifts, or a combination of these services. It's important to evaluate the demand for each niche, as well as your own skills and interests, to make an informed decision.

To learn more about lash extensions, take a look at our Lash Extension 101 guide!

In addition to lash extensions, consider offering additional services such as lash lifts, tinting, and aftercare products. These services can complement your lash extensions business and provide a comprehensive solution for your clients. By offering a range of services, you can cater to a wider audience and increase your revenue streams.


Creating a business plan

A well-crafted business plan is essential for the success of your lash business. It will serve as a roadmap, guiding your decisions and actions. Your business plan should cover aspects such as startup costs, pricing strategies, revenue projections, and a cancellation policy. By outlining these details, you'll have a clear vision of your business's financial viability and growth potential.

Here is a list of suggested costs you'll need to cover:

Training and Certification: This can range from a few hundred to several thousand dollars, depending on the level of training and certification you pursue.

Supplies and Equipment: Costs for lash extensions, adhesives, tweezers, eye pads, cleansing solutions, and other necessary tools.

Business Registration and Licensing: Costs for registering your business, obtaining necessary permits, and professional liability insurance

Marketing and Branding: This can vary widely based on your approach, but budgeting for website development, marketing materials, and initial advertising could range from a few hundred to several thousand dollars.

Rent or Studio Space: If you plan to operate from a dedicated space, costs for rent, utilities, and furnishings could vary greatly depending on the location and size of the space.

Miscellaneous Expenses: Additional expenses such as furniture, décor, packaging, and ongoing supplies should also be considered.


Building Your Brand

Building your brand is a crucial step when starting a business. It sets the tone for your venture and shapes how your audience perceives you.

Creating a Unique Brand Identity

One of the first steps is creating a unique brand identity. This includes choosing a name, designing a logo, and establishing a brand aesthetic. Create a strong brand identity that reflects your lash business's values and unique selling proposition. Your brand should reflect your style and values, and resonate with your target audience. Remember to research existing lash businesses to ensure your brand stands out and steer clear of legal issues.

A strong business name lays the groundwork and opens doors for your venture, remember to keep it:

  • Relevant and Clear
  • Unique and Distinctive
  • Memorable and Easy to Pronounce

Finding reliable suppliers

The quality of your lash products plays a significant role in the success of your business. Take the time to research and find reliable suppliers who offer a wide range of high-quality lash related products, and other essential tools. Look for suppliers with a good reputation and positive customer reviews. Consider building a strong relationship with your suppliers for long-term success.

For insights on finding reliable long-term suppliers, explore our blog post on the topic How to choose the right eyelash manufacturers?

Setting up your workspace

Whether you plan to operate your lash business from a salon or a home-based studio, it's important to set up a professional and comfortable workspace. Consider the requirements for your chosen location, such as proper lighting, ventilation, and sanitation. Creating a welcoming and hygienic environment will enhance the overall experience for your clients. A well-designed and organized workspace will create a positive impression on your clients.

London Lash interior design featuring a cozy corner adorned in rich black tones and silver accents. The ambiance exudes warmth, luxury, professionalism, and elegance, reflecting the brand's image
A glimpse inside London Lash: a cozy corner with mostly black and silver decorations, giving off an elegant, professional and fancy vibe for the brand

Establishing Your Pricing Structure

Setting the right pricing structure is essential. You want to be competitive in the market while ensuring your rates are profitable. Research the pricing in your area, your competitors and consider all involved costs such as the cost of materials, your expertise, and the time required for each service. It's important to strike a balance between affordability for your clients and profitability for your business.

Starting with a really low price might seem like a smart move at first, especially if you're trying to attract a lot of customers. Some folks believe it helps you compete and get noticed. But honestly, most end up regretting it down the road.

As your business grows and you think about raising your prices, it can get tricky. You might worry about losing customers, and that hesitation can hold you back. That's why it's crucial to think about your skills, costs, and qualifications right from the start.

Instead of starting low and gradually increasing, we recommend you set a fair price from the beginning and throw in a promotion. Everyone loves a promotion, right? This way, you can draw in more customers during the launch, and your customers know the price will go up once the promotion is over.

And if they already love what you're offering, they will stick around even when you raise the prices!


Marketing and Promotion

Developing a Strong Online Presence

Once you have your products and services in place, it's time to develop a marketing strategy to attract clients. In today's digital age, having a strong online presence is essential for any business. Create a professional website that showcases your services, prices, and contact information.

Research the most popular platforms in your target market and develop a strategic online marketing plan. Instagram, Facebook, YouTube, Pinterest, and Twitter are powerful and among the most popular choices for lash businesses.

Collaborating with influencers in the beauty industry can also help increase your visibility and reach. Word-of-mouth referrals and positive reviews will also play a significant role in growing your business.

Leverage Testimonials and Visuals

Customer testimonials and before/after pictures are invaluable assets for your lash business. Encourage your satisfied clients to leave reviews and share their lash transformations. These testimonials and pictures can build trust and credibility, attracting new clients to your business.

Host Events and Promotions

Consider hosting events or promotions to attract clients and generate buzz around your lash business. You could offer discounted services for first-time clients or host a lash-themed event where attendees can learn more about lash extensions and try them out. These initiatives can help you connect with potential clients and showcase your expertise.

Companies that effectively promote their products or services during the launch phase are reported to experience dramatically increased visibility, higher sales volume, customer engagement, market positioning


Products and Services

Focus on Customer Service and Building Client Relationships

Providing excellent customer service is key to building a loyal client base. Focus on creating a welcoming and comfortable environment for your clients. Listen to their needs, address their concerns promptly, and go the extra mile to exceed their expectations. Building strong client relationships will lead to repeat business and positive word-of-mouth recommendations. Happy clients will become your best brand ambassadors.

Explore our blog for additional insights on fostering a loyal customer base and keeping clients coming back for more right HERE!

Adapt and Stay Ahead

The beauty industry is constantly evolving, and it's crucial to stay up-to-date with the latest trends and techniques. Enhance your skill set by attending ongoing training and certification programs. This will not only keep you ahead of the competition but also allow you to offer new and innovative services to your clients.


Legal Licenses and Permits

When starting a business, it's easy to get caught up in decisions about what to sell, pricing strategies, and business planning. But DON’T, JUST NEVER FORGET legal considerations. Be mindful of local regulations; ensure you obtain the necessary licenses and permits to operate a lash business or else all your hard work and efforts will be in vain. This might involve acquiring a cosmetology or esthetician license, in addition to a business license.

Registering your business

Decide on a business structure (sole proprietorship, partnership, LLC, etc.) and register your business with the appropriate authorities.

In the US, this can be done at the state level, typically through the Secretary of State's office. In Canada, you'd register provincially or federally through bodies like the Corporations Canada or provincial registries.

Insurance and permits

Protecting your lash business and your clients is crucial. Obtain the necessary insurance coverage to safeguard against potential liabilities. Additionally, check if there are any permits or certifications required to operate a lash business in your area.

Operations and Management

Like any business, it requires careful planning and effective management to ensure success.

Keeping Track of Stock

One of the most important aspects of running a lash business is managing your inventory and supplies. Keeping track of your stock is essential to ensure that you have enough products on hand to meet the demands of your clients. Here are some tips to help you effectively manage your inventory:

Implement a system for tracking inventory: Whether it's a spreadsheet or specialized inventory management software, having a system in place will help you keep track of your stock levels.

Regularly conduct inventory audits: Set aside time to conduct regular audits of your inventory to identify any discrepancies and ensure accuracy.

Establish reorder points: Determine the minimum quantity of each product that you should have on hand before placing a reorder. This will help you avoid running out of essential supplies.

Build relationships with suppliers: Maintaining good relationships with your suppliers can help ensure timely deliveries and access to the products you need.


Scheduling Appointments and Managing Client Bookings

Efficiently scheduling appointments and managing client bookings is crucial for the smooth operation of your lash business. Here are some tips to help you streamline this process:

Use appointment scheduling software: Invest in a reliable appointment scheduling software that allows clients to book appointments online and sends automated reminders.

Set clear policies and expectations: Clearly communicate your cancellation policy, rescheduling options, and any other important information to your clients.

Optimize your schedule: Analyze your peak hours and adjust your schedule accordingly to maximize your productivity and accommodate client preferences.

Train your staff: If you have employees, make sure they are well-trained in managing client bookings and following your scheduling protocols.


Importance of Hygiene and Safety Protocols

Hygiene and safety should be top priorities in any lash business. Establishing and enforcing strict protocols will not only protect your clients but also enhance your reputation. Here are some key considerations:

Adhere to industry standards: Stay updated with the latest hygiene and safety guidelines recommended by lash industry associations.

Use high-quality products: Invest in reputable and safe lash products to minimize the risk of allergic reactions or other adverse effects.

Sanitize and disinfect regularly: Clean and disinfect your tools, equipment, and workspace regularly to maintain a clean and safe environment.

Train your staff on hygiene practices: Ensure that all staff members are trained on proper hygiene practices, including handwashing, sanitizing, and disinfecting.



As you embark on your lash business journey, remember that every step forward is a step toward your dream. Starting may feel overwhelming, but each decision brings you closer to success.

So, take that leap with confidence! You’ve got the creativity, the passion, and the drive. Embrace the learning curves, celebrate the victories, and keep that sparkle in your eye.

Your dedication to providing beautiful lash services is a gift to the world. Stay true to your vision, adapt, and grow. The beauty industry awaits your unique touch!


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